Or as the Germans say, Vorsprung Durch Technik.
It's a principle that was once embraced more strongly by this nation than any other, and it is our only hope for the future.
Last night I caught the last episode of Richard Hammond's Invisible Worlds. It was the BBC at its best. No agonising about human rights or climate change; just brilliant photography, high production standards, and serious science, accessibly presented.
Carbon nanotubes and Van der Waals forces; cheese mites and plankton; discernible letters, only thousands of atoms wide, etched on a platelet of a human hair.