BBC News, February 2012.
Drinking "just a little more than they should" puts people at risk of serious illness including heart disease, stroke and cancer, the government is warning.
A TV advertising campaign is being launched to press home the message.
It warns regularly drinking two large glasses of wine or two strong pints of beer a day triples mouth cancer risk and doubles high blood pressure risk.
And what's the recommendation from the neo-prohibitionists, obligingly promoted by the BBC?
Ah yes, another wonderfully balanced article from our impartial state broadcaster.
Emily Robinson, of Alcohol Concern, welcomed the campaign.
But she added: "Telling people they could be drinking too much can't be our only solution to the country's alcohol problem.
"We also need to see minimum alcohol pricing brought in as soon as possible, as well as making sure high quality services are available for people who may have developed a serious alcohol problem."
One of these days I'll get around to tracking the mean time between BBC articles calling for restrictions on alcohol. I suspect there's at least one a week.