They interviewed a representative from the Country Land & Business Association, who explained how rural businesses are "at a disadvantage" compared to their urban counterparts. Well, maybe, but I suspect this is reflected in land prices, and nobody forced them to live there.
The CLA website is revealing:
There we have it. Rural communities can help themselves if they want to, like those in Lyddington; but how much cheaper and easier it is to compel others to subsidise your lifestyle! It's especially good if, as a business, you can get your urban competitors to subsidise you! Here's a snippet from Final Third First:
The village of Lyddington in Rutland raised the money to bring superfast broadband to themselves, and other villages are following. But the next Government must develop a strategy to bring it to the whole country, because not all communities will be able to DIY broadband. Read The Daily Telegraph's coverage of the issues.
Help yourself to broadband - the CLA supports the Rural Broadband Partnership, which helps communities and business build propositions from the ground up - putting local need first, not last. Find proven resources here to get broadband to your door.
Join our national coalition of groups and individuals, Final Third First, to make sure that fibre optic goes to every home in the UK. The CLA's broadband campaign to bring fast access to the internet to all rural users is a key priority.
At present, these commercial players cannot find a business case for connecting the Final Third, with the most common arguments being that where fibre needs to be laid in rural areas, where the number of potential connections are less than in urban areas, the economics do not stack up for this to be profitable for the telcos.What mugs the people of Lyddington will feel if the government steps in to help other villages. If only they'd waited for a handout, rather than showing initiative and self-reliance! Final Third First recognise that it is uneconomical for providers to bring broadband to certain rural areas, but maintain that "every home and business must have equal or similar connection available to every other".